{"id":412,"date":"2020-01-17T11:39:56","date_gmt":"2020-01-17T09:39:56","guid":{"rendered":"https:\/\/dgtlfundraising.com\/es\/?p=412"},"modified":"2020-01-17T11:39:56","modified_gmt":"2020-01-17T09:39:56","slug":"yo-no-estudie-para-esto","status":"publish","type":"post","link":"https:\/\/stg.dgtlfundraising.com\/es\/blog\/2020\/01\/17\/yo-no-estudie-para-esto\/","title":{"rendered":"\u00a1Yo no estudi\u00e9 para esto!"},"content":{"rendered":"<div class=\"p-workspace__primary_view_body\">\n<div class=\"p-message_pane p-message_pane--classic-nav\" data-qa=\"message_pane\">\n<div class=\"c-virtual_list c-virtual_list--scrollbar c-message_list c-scrollbar c-scrollbar--fade\">\n<div class=\"c-scrollbar__hider\" data-qa=\"slack_kit_scrollbar\">\n<div class=\"c-scrollbar__child\">\n<div class=\"c-virtual_list__scroll_container\" data-qa=\"slack_kit_list\">\n<div id=\"1579249518.003000\" class=\"c-virtual_list__item\">\n<div class=\"c-message_kit__background c-message_kit__background--hovered p-message_pane_message__message c-message_kit__message p-message_pane_message__message--last\" data-qa=\"message_container\" data-qa-unprocessed=\"false\" data-qa-placeholder=\"false\">\n<div class=\"c-message_kit__hover c-message_kit__hover--hovered\" data-qa-hover=\"true\">\n<div class=\"c-message_kit__actions c-message_kit__actions--above\">\n<div class=\"c-message_kit__gutter\">\n<div class=\"c-message_kit__gutter__right\" data-qa=\"message_content\">\n<div class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\">\n<div class=\"c-message__message_blocks c-message__message_blocks--rich_text\">\n<div class=\"p-block_kit_renderer\" data-qa=\"block-kit-renderer\">\n<div class=\"p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first\">\n<div class=\"p-rich_text_block\" dir=\"auto\">\n<div class=\"p-rich_text_section\">\u201c<i data-stringify-type=\"italic\">La publicidad se basa en una cosa, la felicidad. Y, \u00bfsabes lo que es la felicidad? La felicidad es el olor de un coche nuevo. Es ser libre de las ataduras del miedo. Es una valla en un lado de la carretera que te dice que lo que est\u00e1s haciendo lo est\u00e1s haciendo bien\u201d.<\/i> &nbsp;<\/div>\n<div class=\"p-rich_text_section\">&nbsp;<\/div>\n<div class=\"p-rich_text_section\">Esta frase es de Don Drapper, un publicista alfa de ficci\u00f3n que define muy bien el rol que impera en el mundo de la publicidad.&nbsp;<\/div>\n<div class=\"p-rich_text_section\">&nbsp;<\/div>\n<div class=\"p-rich_text_section\">Escoger dedicarte a la publicidad es una mala elecci\u00f3n si quieres vivir acorde con tus principios -siempre y cuando esos principios sean el bien com\u00fan-, \u00bfo no?.<\/div>\n<div class=\"p-rich_text_section\">&nbsp;<\/div>\n<div class=\"p-rich_text_section\">Una vez o\u00ed a un publicista real decir que el d\u00eda que la gente sea feliz los publicistas nos quedaremos sin trabajo.&nbsp;<\/div>\n<div class=\"p-rich_text_section\">&nbsp;<\/div>\n<div class=\"p-rich_text_section\">El consumo de productos act\u00faa como un ansiol\u00edtico de liberaci\u00f3n instant\u00e1nea y corta duraci\u00f3n. Las personas tendemos a tapar los problemas en lugar de resolverlos.&nbsp;<\/div>\n<div class=\"p-rich_text_section\">&nbsp;<\/div>\n<div class=\"p-rich_text_section\">El consumo superfluo cumple esa funci\u00f3n, es lo mismo que querer tapar una depresi\u00f3n s\u00f3lo con pastillas en lugar de abordar una introspecci\u00f3n dolorosa y atajar el dilema vital que la propicia. Hay que ser valiente y esa caracter\u00edstica no abunda en un momento hist\u00f3rico en el que impera la individualidad.<\/div>\n<div class=\"p-rich_text_section\">&nbsp;<\/div>\n<div class=\"p-rich_text_section\">En realidad, para todo el mundo es dif\u00edcil ser siempre lo suficientemente humilde como para reconocer que somos defectuosos.<\/div>\n<div class=\"p-rich_text_section\">&nbsp;<\/div>\n<div class=\"p-rich_text_section\">Lo peligroso de la publicidad no es ella en s\u00ed misma si no el uso que se haga de su potente capacidad de persuasi\u00f3n. De igual modo que el mal de un arma no est\u00e1 en el arma en s\u00ed sino en la intenci\u00f3n de aquel que la porta. As\u00ed que llegado a este punto de mi vida y tras unos a\u00f1os vendiendo obsolescencia programada en disonancia con mis principios, encontr\u00e9 una v\u00eda alternativa de ganarme la vida sin irme a vivir a una granja: Dedicarme a persuadir a las personas que quieren un mundo mejor a tomar acci\u00f3n.<\/div>\n<div class=\"p-rich_text_section\">&nbsp;<\/div>\n<div class=\"p-rich_text_section\">Como Don Drapper antes de ser publicista era persona terminar\u00e9 con otra frase que muestra su humanidad y con la que s\u00ed estoy de acuerdo:&nbsp;<i data-stringify-type=\"italic\">\u201cNunca inviertes demasiado tiempo pensando, preocup\u00e1ndote y cuidando de tu gente porque al final del d\u00eda la&nbsp;gente&nbsp;es lo \u00fanico que importa\u201d.<\/i><\/div>\n<div class=\"p-rich_text_section\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cLa publicidad se basa en una cosa, la felicidad. Y, \u00bfsabes lo que es la felicidad? La felicidad es el olor de un coche nuevo. Es ser libre de las ataduras del miedo. Es una valla en un lado de la carretera que te dice que lo que est\u00e1s haciendo lo est\u00e1s haciendo bien\u201d. &nbsp; [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":1725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dgtl"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/stg.dgtlfundraising.com\/es\/wp-json\/wp\/v2\/posts\/412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stg.dgtlfundraising.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stg.dgtlfundraising.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stg.dgtlfundraising.com\/es\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/stg.dgtlfundraising.com\/es\/wp-json\/wp\/v2\/comments?post=412"}],"version-history":[{"count":0,"href":"https:\/\/stg.dgtlfundraising.com\/es\/wp-json\/wp\/v2\/posts\/412\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stg.dgtlfundraising.com\/es\/wp-json\/wp\/v2\/media\/1725"}],"wp:attachment":[{"href":"https:\/\/stg.dgtlfundraising.com\/es\/wp-json\/wp\/v2\/media?parent=412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stg.dgtlfundraising.com\/es\/wp-json\/wp\/v2\/categories?post=412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stg.dgtlfundraising.com\/es\/wp-json\/wp\/v2\/tags?post=412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}